case study

Tim Hortons Inc

Tim Hortons Inc. is a Canadian multinational coffee and fast-food chain. Based in Toronto, Tim Hortons serves coffee, doughnuts, and other fast food items. It is Canada's largest quick-service restaurant chain, with 4,846 restaurants in 14 countries. There are three branches in the Sultanate of Oman. Since 1964, Tim Horton's premium blended coffee has been served on the way, fresh. Straight from the tree to the customer's cup, this company is committed to providing the highest quality cup of coffee with a premium blend of 100% Arabica beans sourced from some of the world's most renowned coffee regions.

Tim Hortons has a long-standing tradition of making a true difference in the communities it services and those who produce its coffee. Their coffee partnership involves grassroots projects that work closely with small farmers and local coffee organizations. These relationships enable farmers to improve farming practices to produce a higher quality coffee more efficiently. By helping local farmers become professional businessmen and women, they gain knowledge to increase their income and improve their lives. Going one step further, Tim Hortons continues making a true difference in these communities by providing enhancements to their educational system and overall wellness.

Questions: Answer ALL the questions.

14. Explain the social responsibility of Tim Hortons coffee?

15. What values does Tim Hortons believe in?

16. How did Tim Hortons build its competitive advantage in the markets around the world?