Case Study Title: CASE 1 Sullivan Ford Auto World by CHRISTOPHER LOVELOCK The Questions from the case study are mentioned below. Read the case study of the book and answer the below questions. Case Study Questions 1. How does marketing cars differ from marketing services for those same vehicles? 2. Compare and contrast the sales department and the service department at Auto World. 3. From a consumer perspective, what useful parallels do you see between running a car sales and service dealership and managing health care services? 4. What advice would you give to Carol on future strategy for the business