Case Study: Topic and Detailed Instructions A central theme of contemporary operations management is focus on the customer. This is commonly understood to mean that of a company does focus on its customers and it if is able to consistently deliver what the customer wants in a cost-effective manner, then the company should be successful. The hard part is to be able to truly understand what the customer wants. Translating what the customer wants into a deliverable product meaning some combination of goods and services and designing a set of processes that will consistently delver the product in a cost-effective manner are every bit as difficult. Finally, connecting the management of these products and processes to obtain desired business outcomes of the organization is a further challenge, The Setting Uber Technologies, Inc. The 541 bilion dollar firm Uber Technology, Inc. is unsettling the traditional taxi business. In over 40 countries and 240 markets around the world, Uber and similar companies are challenging the existing taxi business model Uber and its growing list of competitors, Lyft Sidecar, and Flywheel in America, and fledgling rivals in Europe, Asia, and india, think their smart phone apps can provide a new and improved way to call a taxt. This disruptive business model uses an app to arrange rides between riders and cars, theoretically a nearby car, which is tracked by the app. The Uber system also provides a history of rides, routes, and fees as well as automatic billing. In addition, driver and rider are also allowed to evaluate each other. The services are increasingly popular, worrying established taxi services in cities from New York to Berlin, and from Rio de Janeiro to Bangkok. In many markets Uber has proven to be the best, fastest, and most reliable way to find a ride Consumers worldwide are endorsing the system as a replacement for the usual ride. As the most established competitor in the field, Uber is putting more cars on the road, meaning faster pkkup mes, which should attract even more riders which in turn attracts even more drivers, and so on. This growth cyde may speed the demise of the existing taxi businesses as well as provide substantial competition for firms with a technology oriented model similar to Uber's. In this case study, you will write a paper that addresses the following questions Questions: Make a list of ride-sharing attributes that are important to you as a customer. Think like a customer and brainstorm a list of attributes that are important when it comes to ride services such as Uber. Briefly discuss tach attribute Now design those attributes into a ride-sharing process, Associate with each attribute/customer requirement a measure that would ensure that the process meets the requirement. Refer back to the House of Quality example on page 51. You do not need to create a house of quality, but you need specific quantitative measures such as the target values in the house of quality example. Create a service blueprint for a process that meet your requirements. Describe it by using a flowchart similar to that show in Ethibit 95 Discuss other areas industries in which the Uber model might be used Vachweinch