Please note, question one has already been answered and its listed down below. I need help with question 2.

Case Study: Topic and Detailed Instructions

A central theme of contemporary operations management is focus on the customer. This is commonly understood to mean that if a company does focus on its customers and it if is able to consistently deliver what the customer wants in a cost-effective manner, then the company should be successful. The hard part is to be able to truly understand what the customer wants. Translating what the customer wants into a deliverable product (meaning some combination of goods and services) and designing a set of processes that will consistently deliver the product in a cost-effective manner are every bit as difficult. Finally, connecting the management of these products and processes to obtain desired business outcomes of the organization is a further challenge.

The Setting: Uber Technologies, Inc. The $41 billion dollar firm Uber Technology, Inc. is unsettling the traditional taxi business. In over 40 countries and 240 markets around the world, Uber and similar companies are challenging the existing taxi business model. Uber and its growing list of competitors, Lyft, Sidecar, and Flywheel in America, and fledgling rivals in Europe, Asia, and India, think their smart phone apps can provide a new and improved way to call a taxi. This disruptive business model uses an app to arrange rides between riders and cars, theoretically a nearby car, which is tracked by the app. The Uber system also provides a history of rides, routes, and fees as well as automatic billing. In addition, driver and rider are also allowed to evaluate each other. The services are increasingly popular, worrying established taxi services in cities from New York to Berlin, and from Rio de Janeiro to Bangkok. In many markets, Uber has proven to be the best, fastest, and most reliable way to find a ride. Consumers worldwide are endorsing the system as a replacement for the usual taxi ride. As the most established competitor in the field, Uber is putting more cars on the road, meaning faster pickup times, which should attract even more riders, which in turn attracts even more drivers, and so on. This growth cycle may speed the demise of the existing taxi businesses as well as provide substantial competition for firms with a technology-oriented model similar to Uber's. In this case study, you will write a paper that addresses the following questions.

Question 1) Answered Below: Make a list of ride-sharing attributes that are important to you as a customer. Think like a customer and brainstorm a list of attributes that are important when it comes to ride services such as Uber. Briefly discuss each attribute.

Added efficiency by uber -

1. Uber allows ooking of cab worry free, without bargaining with drivers, following it up with teavel agencies, drives are filled with convenience like cashless or cash, free wifi, free mobile chargin, car pools etc.

2. those who do not know how to book a cab say like oldies at home or grandparents kind of people, they can get help from their closed once sitting at any cornor of the world which is difficult with treditional taxi system.

3. long wait to taxi stands is over, there will be time when no taxi stands would be required, it will save space for parking and making taxi lay by areas as uber taxi drivers own the cars and they can park their cars anywhere like the owners of the cars do.

4. more systematic approach towards traditional taxi system, it does not break the system, rather the same taxi owners are employed as uber drivers.

5. supply of food service like uber eats is added advantage to the society.

6. uber credits facility is available to individual user, while old system used to give credit to only corporate clients.

7. uber pool - less pollution, less cars, less expensive with reasonable amount of convenience.

trucking industry and uber model.....

i think it can work with some level of adjustments. as trucks are rented for longer period of times and it also involves mannual labour to load and unload the trucks. i beileve if the labout part is taken care of than one can think uber kind of players to enter in this segment. already apps like LYNK in india are giving this kind of facility with less features than uber as it simply involves renting and pricing of trucks through a app, tracking is not available in it as of now.

hence few parameters need deep research before uber can replicate its system into truck industry, but as of now uber can not or should not enter into it.

Other areas or industries where uber can be used.....

1. food delivery - like uber has already entered into it by giving food delivery through uber eats.

2. medicin delivery - can be next thing uber might try.

3. embulance service - for faster and reliable service

4. payment bank - with pay feature they can enter into payment app with facility to make payments to third party vendos.

Question 2) Now design those attributes into a ride-sharing process. Associate with each attribute/customer requirement a measure that would ensure that the process meets the requirement