Question: Case study :Under Armour's Strategy 1. Does UnderArmour have any core competencies and, if so, what are they? (4 marks) 2. DoesUnderArmourhaveanyresourcestrengthsorcompetitivecapabilitiesthatqualify as a distinctive

Case study :Under Armour's Strategy
1. Does UnderArmour have any core competencies and, if so, what are they? (4 marks)
2. DoesUnderArmourhaveanyresourcestrengthsorcompetitivecapabilitiesthatqualify
as a distinctive competence? (4 marks)
3. WhatisimpressiveaboutUnderArmoursfinancialperformanceduringthe2008-2012
period (as shown in case Exhibit 1)? (4 marks)

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