Question: Case study: Using All Communication Channels in the Job Search ProcessTerry J . Lundgren, former CEO, and president of Macy's, was asked, [ Do
Case study: Using All Communication Channels in the Job Search ProcessTerry J Lundgren, former CEO, and president of Macy's, was asked, Do you have any jobseeking advice for college grads?" Here's what he had to say: Use whatever contact you have to try to get your rsum read. That's the most important thing just to get it in front of people. Because we're all flooded with, of course, thousands and thousands of rsums in a company of our size, and getting your rsum read is not an automatic. And so do what you can do to get it in front of the people who matter who will read it It's not the CEO typically, by the way; it's the HR person or the head of recruiting or head of training or whatever. Third, don't stop there. Don't just do it online because it's easy to do it online. Do it online and then put it in an envelope and send it to the top company that you're interested in pursuing. And then follow up with a phone call and talk to the assistant and say: "I just want to make sure that my rsums getting read. Im very interested in your company, and it's important to me And I just want to know can you give me advice? is there anything that I can do to get my rsum in front of your boss?" Whatever you have to say, just to show the most important thing that you're hungry. And to convince them, maybe you use a little of your acting skills. Im really interested in you" to say: "This is the company I want to work for. Yours is the company that I want to work for." And then once you get, hopefully, more than one opportunity, you're back in charge to say, "Where do I want to go and where do I want to work."Based on Lundgren's comments and your own perspectives, respond to the following questions: Explain what Lundgren means by showing "you're hungry" for a position. Describe ways in which you can show hunger in a positive way. What does he suggest about the effectiveness of relying exclusively on electronic means to submit job applications? What combination of communication channels do you consider optimal for gaining a job of interest?
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