Case Study: Victoria Secret

What was VS$\text{'}$s core brand identity in $1982?$ What was its brand image?

What did VS seek to change about its brand identity and positioning? Why did VS

seek to reposition itself, thereby changing its brand identity?

What are the pros and cons of VS$\text{'}$s rebranding and repositioning?

Will it be possible for VS to hold the new position of "sexy for all" in the future and be

seen as a leader in new market segments? If so$,$ how? If not, why not?

How can a brand with a long history like Victoria's Secret adapt to changing societal

norms and cultural expectations? What steps can it take to become more inclusive and

relevant in today's market?

Social media and body positivity movements have played a significant role in

challenging traditional beauty standards. How has social media influenced the

perception of Victoria's Secret and its competitors? What are the advantages and

disadvantages of brands engaging with these movements?