Question: Case study : Virgin America-Flight Service for the Tech Savvy Question 1 : Using the full spectrum of segmentation variables, describe how Virgin America segments

Case study : Virgin America-Flight Service for the Tech Savvy

Question 1 : Using the full spectrum of segmentation variables, describe how Virgin

America segments and targets the market for airline service.

Question 2 : Which market targeting is Virgin America following ?

A concentrated marketing strategy is target one specific market segment or audience. For example, Virgin America

Question 3 : Write a positioning statement for Virgin America.

Question 4 : What are the potential statement for Virgin America following the Alaska

Airlines acquisition ? Will Virgin America continue to appeal to the same types of customers ? Why or why not ?

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