Question: CASE STUDY: Walter Salisbury, theme park entrepreneur is building a new regional zoo called Animal Land. You have just been named as Project Manager. Walter

CASE STUDY:

Walter Salisbury, theme park entrepreneur is building a new regional zoo called Animal Land. You have just been named as Project Manager. Walter himself will be the executive Sponsor of the project. Melanie Gilford, the corporation Chief Financial Officer and Leo Corte, VP of Human Resources will also be major stakeholders.

This zoo will represent wildlife from all over the world. Phase 1 of the project will include exhibits of giraffes, elephants, penguins, polar bears, flamingoes, sea-lions, zebras and a rare snow fox. The giraffes will co-exist with the elephants as will the flamingoes and sea-lions. This is the first time flamingos and sea-lions will co-exist in a captured environment. Each exhibit must be designed to accurately reflect the natural habitat of the species. All exhibits must be incorporated into the high-level park layout which is also part of the project scope. In addition to the habitat requirements, a staff including a specialized veterinarian and support personnel must be trained and hired for each species. Zoo veterinarians are very hard to find in this current job market. Each must have ACZM certification. A general grounds crew that handles maintenance must also be hired. The grounds crew should consist of landscapers and construction crews. Aside from the wildlife requirements, there are other aspects of the zoo that must be planned as part of the scope. There will be three concession stands with different wildlife themes and two gift shops at each end of the park. One of the concessions stand is planned to serve beer and wine although the city is very reluctant to issue the license. The zoo will partner with the community and offer day camps during the summer for underprivileged children who will learn about the wildlife. In order for the camp to achieve community funding, it must include transportation, breakfast, lunch and an approved curriculum from the WWF. There is a lot of competition for such funding this year. The final piece of the project scope is to hire and train the guest services group which includes security, ticket sales and special events.

Project Schedule:

ID

Description

Duration

Start

Finish

Predecessor

Resource

1

Design Park Layout

About 8 Weeks

Week 1

Week 8

-

Wildlife Architects

2

Design and Construct Animal Exhibits

12 Weeks

Week 9

Week 20

1

Wildlife Architects

3

Construct Three Concession Stands

6 Weeks

Week 21

Week 26

2

John J. Architects

and

A1 Builders

4

Apply for City License for Alcohol

8 Weeks

Week 27

Week 34

4

CFO/Project Manager

5

Construct Two Gift Shops

5 Weeks

Week 27

Week 31

3

John J. Architects

and

A1 Builders

6

Hire Zoo Veterinarian, with ACZM Certification, and Support Staff for Each of the Exhibits

8 Weeks

Week 20

Week 27

1

Human Resources

7

Hiring and Training Support Staff for Each Exhibit

5 Weeks

Week 28

Week 32

6

Human Resources

8

Hire Grounds Crew and Maintenance

5 Weeks

Week 28

Week 32

6

Human Resources

9

Structure the Summer Camp that Includes Transportation, Meals, and an Approved Curriculum from the WWF

3 Weeks

Week 28

Week 30

6

WWF

10

Hire and Train Guest Experience/ Services Employees

5 Weeks

Week 31

Week 35

9

Human Resources

11

Transport Animals into Exhibits,

Getting Animals Acclimated to Environment

3 Weeks

Week 36

Week 38

10

CFO/Project Manager

Scope of Work (SOW)

1. Animal exhibits will include giraffes, elephants, penguins, polar bears, flamingoes, sea-lions, zebras and a rare snow fox.

2. The giraffes will co-exist with the elephants as will the flamingoes and sea-lions.

3. Each exhibit must be designed to reflect the natural habitat of the species.

4. All exhibits must be incorporated into the high-level park layout which needs to be created.

5. Hire and train following staff:

- Specialized veterinarian and support personnel must be trained and hired for each species.

- Zoo veterinarians must have ACZM certification.

- General grounds crew for maintenance consisting of landscapers and construction crews.

- Guest services group which includes security, ticket sales and special events.

6. Create three concession stands with different wildlife themes of which one will serve beer and wine.

7. Create two gift shops at each end of the park.

8. Partner with the community and offer day camps during the summer for underprivileged children including facilities such as Transportation, Breakfast, Lunch and an approved curriculum from the WWF.

Activity Estimated Effort (Hours) Estimated Duration (Weeks) Resource
Master Park Design 106 8 Wildlife Architects
Exhibit Design 26 2 Wildlife Architects
Exhibit Construction 132 10 A1 Builders
Concession Design 13 1 John J. Architects
Concession Construction 66 5 A1 Builders
Staffing TBD TBD Reliable Staffing
Day Camp Development 40 3 Kids Inc. LLC
Training 13 1 WWF
Gift Shop Design 13 1 A1 Builders
Gift Shop Construction 53 4 A1 Builders

Budget:

Item

Qty

Unit Price ($)

Extended Price ($)

Create Master Park Design (Wildlife Architect)

106 hrs

$125/hr

$ 13,250

Create Exhibit Design (Wildlife Architect)

26 hrs

$125/hr

$ 3,250

Exhibit Construction (Builders)

132 hrs

$90/hr

$ 11,880

Concession Design (John J. Architect)

13 hrs

$125/hr

$ 1,625

Concession Construction (Builders)

66 hrs

$90/hr

$ 5,940

Staffing Recruiter ( 8 Exhibits (training/vets/support), concessions, ticketing, gift shops, security, camps, construction, architects)

15 areas

$7,500/staff

$ 112,500

Day Care Development

40 hrs

Fixed Fee

$ 15,000

Gift Shop Design (Builders)

13 hrs

$90/hr

$ 1,170

Gift Shop Construction (Builders)

53 hrs

$90/hr

$ 4,770

Materials for Exhibits

8 exhibits

$30,000 each exhibit

$ 240,000

Materials for Concessions

3 stands

$15,000 each stand

$ 45,000

Certifications

8 veterinatians

$500 each

$ 4,000

Grounds Equipment

-

Fixed Fee

$ 50,000

Application Fees

-

Fixed Fee

$ 3,000

$ 511,385

*Based on the initial case study and all of the project management artifacts created so far (SOW, budget, schedule), identify project risks and create a risk register showing description, P/I, and responses using this template.*

CASE STUDY: Walter Salisbury, theme park

# Log Date Risk Owner Prob. (A)* Impact (B)** Weight Mitigation Action B+(A-1) Contingency Plan

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!