Case study: We Want More Guitars!, Please read it and then answer the below question.

Photo#1

Photo#2:

Question:

In a paragraph, describe how cultural differences might be present and complicating the goals of cranking out more product. Refer to Value Dimensions as well as Shaping Corporate Culture in addition to your own examples and perspectives to fully answer this question.

We Want More Guitars! away by the craftsmanship. But the slow pace of work Adam Wainwright's early-morning phone call from is unbelievably frustrating. These guys act like they are Valencia, Spain, initially startled his boss, Vincent birthing a baby. Everything is so precise, so touchy- Fletcher. Adam, a true slave to the latest techno- feely with every guitar. I used my iPad to create some gadgetry, never called. Yet here he was, at 8 a.m. Pacific workflow specs for increased production. Salvador took time, on the phone to the CEO of Fletcher Guitars in one look, laughed, and said "You Americans."" Los Angeles. Poor Adam, Fletcher thought. That had to be a major "What did they dolose your luggage with all of stab in his high-tech heart. Maybe I sent the wrong guy. your toys inside?" Fletcher joked. Did the plant burn Nope. He has great potential in management and he has down? to learn to work through this and deliver. Fletcher's "No, I just decided to call you on this one. I've been thoughts were interrupted by Adam's voice, flustered here for a week, looking over operations. Forget the and increasing in volume. idea of getting any substantial increase in productivity. They go off to lunch and come wandering back in I don't think these guys are capable of upping produc- here hours later-hours, Fletcher." tion by 10 guitars per year," Adam complained. They're Spanish! Fletcher replied. So they take Isn't that an exaggeration?" Fletcher asked. two-hour lunches. They work their schedule. It's just There was a momentary silence on the other end of not our schedule. You may be a lot younger than I am, the line. Adam, did I lose you?" Adam. But you need to lighten up. Listen, talk to Sal- "No." vador and see what works for them. They've increased Look, part of our reputation is based on the qual- output before and they can do it again. Get this done, ity and craftsmanship of the acoustic guitars produced Adam. And e-mail me." by Dominguez and his workers. This is all high-end The international rise in Latin music over the stuff," Fletcher said in a voice that always reminded past decade, punctuated by the clear sound and daz- Adam of actor Jason Robards. Now, with the tremen- zling rhythms of the acoustic guitar, created a sense of dous rise in the popularity of Latin music, we want urgency for guitar makers around the globe to increase to encourage increased production. That's your task, the availability of these classical instruments. Want- Adam. I shouldn't have to tell you that your successing to ride the crest of this musical trend, increase with this assignment could lead to some great oppor- his product offerings, and tap into high-end market tunities for you." sales, Fletcher discovered master craftsman Salvador I know." Adam paused, carefully weighing his next Dominguez and his Spanish company, Guitarra words. Salvador and his people do a fabulous job. Just Dominguez, while attending the prestigious Frankfurt walking through his operation, I have been blown International Fair in 1980. Salvador liked to tell that among the first sounds he it is important that our methods of craftsmanship heard following his birth were the words of his father's remain the same. No two of these instruments are lullaby, accompanied by an acoustic guitar. As an adult, alike." Salvador combined his lifelong passion for guitars "Wait. Wait. I'm just saying that there are changes with brilliant craftsmanship, and he started his own that can be made here that will make this operation company in 1976. Located in the Poligono Industrial more productive. In the States, I see a flow to their Fuente del Jarro-Paterna, Valencia, Spain, the com- operations. Here, we have starts and stops. The Nato pany now employed more than 30 crafts people in the mahogany used in many of your acoustic guitar bodies production of acoustic and flamenco instruments. A provides a beautiful and unrestricted wood. But Carlos thin, wiry bundle of energy with graying wavy hair and has been off in a corner most of the week, wearing large eyes with that surprised Salvador Dal look," the protective gear and experimenting with his notions guitar maker could grasp a piece of wood and running about the potential tonal qualities of Wenge in acous- his hand over the surface, be suddenly transformed tic bodies. The bottom line is this: We simply must into a patient, tender sculptor of sound. To watch this streamline this operation in order to increase your luthier work was almost mesmerizing. Salvador's total production." silence and habit of leaning his right ear close to the "No, Seor. My bottom line is this: Guitarras Domin- wood as he worked suggested that he was actually hear- guez will not lower our standards of craftsmanship to ing the music of the instrument as he created it. meet your plan." Following the phone call to Fletcher, Adam retumed to the plant, determined that Salvador would now hear from him. "Salvador, you do beautiful work. Latin music is one of the hottest trends in music, and musicians are clamoring for the instruments you make. But we can be doing so much more here. There's plenty of room for expansion in this place, and we could nearly double production within the next few years. I have visited companies all over the United States and analyzed their operations. If you will take time to look at the plan I've drawn up, you will clearly see the potential for cranking out more product and meeting the needs of more customers." "Seor Wainwright. Here in Spain, we do not crank out product. We take pride in each creation, and