Case Study: WHO is the entity that is responsible for protecting the health of entire population with actions for the greatest good for the greatest number of citizens. The present case study aims to highlight the ethical challenges faced and the initiatives done by WHO to manage the large and fast consequences associated with the pandemic focusing on the impact of WHO decisions on surrounded communities and societies and exploring how WHO could manage the pandemic in a way that respects ethical norms. Isolation and quarantine are the two WHO quickest actions that illustrate the most extreme of state powers: the power to deprive the individual of free movement and existing liberties. For sure, these actions caused some social and economical consequences. With the aim of maintaining the isolation and quarantine requirements with a minimum effect on the wok productivity, WHO suggested the Remote working as a working style that allows employees to work outside of a traditional office environment using suitable information technology. It is based on the concept that work does not need to be done in a specific close area (offices) to be done successfully. Community Engagement is a clear message which has been sent by WHO to all business organizations to develop the social pressures and economic depression caused by the pandemic such as job loss, homelessness, social isolation, hunger, and illness among the nations poorest populations. The pandemic offers great opportunities for business organizations to actively engage in various initiatives during the crisis. For consumers, ethical dimension of consumer decision has become noticeable during the pandemic, which is also likely to shift consumers towards more responsible and prosocial consumption. Resource allocation has been known as one of the most WHO important actions for managing the pandemic. COVID-19 is a more transmissible but a less deadly disease. Risk is enhanced for the elderly people and those with chronic diseases. When a hospital does not have enough staff or equipment to provide support, priority (using scoring systems) is assigned to patients with the greatest likelihood of benefit from it. However, excluding certain patient may appear reasonable but ethically problematic. Prioritizing healthcare workers has been recommended by WHO to Physicians, nurses, social workers, respiratory therapists, pastoral care providers, emergency medical technicians, and pharmacists. In addition to those who work in hospital transport, environmental services, and security. All have taken on significant increased risk in the face of COVID-19. Providing vaccination in non-urgent situations is the long-term mode of action that can be deployed to interrupt transmission chains of the infection. Consequently, different pharmaceutical companies started their research to develop a vaccine and benefit such opportunity such as Pfizer, Novartis, and Sanofi

Business ethics

Identify ethical issues involved (Normative Myopia/Inattentional Blindess/Change Blindness) and their ethical implications