Case Study

You are a district maneger for internationdi pharmaceutical company operating in Esypt, specializing in pedatric, synecologigt and dermatologist products, offering high$-$quality products such as

$-$ Sinedill, Broncare, Ferrosaja and SAdA Cod

$-$ Biosertazol, Mapirocin, Acnescave and Meloquin

$-$ Vagiclind, Lactoferris, and Omega$-$SAla

$-$ Infajoy and BioCare DX Cream

You will be managing a specific region $($main $\backslash$&t rerrote cities$)$ with $6$ Ned. Reps.

Key Challenges:

Observed underwhiming market penetration in certain regions of Egypt. Addrionslly, competition from local manufacturers ind gereric alternatives poses a significant challerge.

Certais regions in Egpt have shoun lewer$-$that$-$empected ables and market peretration for pediatris and synecologist products.

Local manufacturers offer zeneric alternatives at competithe prices, challenging the market share of branded products.

Limited awareness among pediatriciara, ginecologits, Dermotoligist and corsumers sbout the benefits and efficacy of your products.

Area performances

$-$ The average bonus exceeded the budgeted amount in the latit $2$ years.

$-$ The ares target in $2024$ mas $30$ milition Egyptian Pound.

$-$ Your area pobential a target are equally distributad Into $3$ territories $2$ Medical Rep. on each territory$-$

Pefformance per each medical represestative:

Med, Regs arofiles:

$*$ Ahned joined Sajs since $1$ years if he is $28$ years old, disciplined a seif$-$motivated

$-$ Khadija joined sula since $3$ years fi she is $29$ years old, hard worker fif feeds selling skills improwement.

$-$ Mina joined SMA since $6$ Months $8$ he is $25$ years old, hard worker il needs selling wills Improvement.

$-$ Mohamed joined the SAda since $1$ year it he is $24$ years old, active a has many comrmercial challerges in his area.

$-$ Kerolos jsined SAJA since $1$ years the is $27$ years old, has conflicts with mant custoners in his area.

$-$ Hary joined Saja gince $4$ years the is $35$ years old, has good relations with customers in his area but with mesk business follow up$.$

You rectived the $2024$ badget with $\backslash (25\backslash \%\backslash )$ prowth aver $2023$ achievement $($market CAGR$\backslash \%$ of the last $3$ years was $\backslash (14\backslash \%\backslash )).$

Questions:

$1.$ Your gropesal for line and probuct structure.

$2.$ How can you overcome and solve those challenges to achieve the $2024$ buspet?

$3.$ What is your $2024$ tarpet value $3$ target breakfown $\backslash \%$ per sector for $\backslash (2024?\backslash )$

$4.$ What is your plan$/$decision you think to take per med. Rep?

Answer those questions in a PowerPoint pres entation in maximum $10$ slides.

$-$ Preparation time: $90$ minutes

$-$ Presentation time $\backslash (\backslash$mathbf$\{8\}\backslash )$ discussioa $30$ minutes.

N$.$B$.$ all your presented data should be drivens from the given ifformation

Good Luck