CASE STUDY YOU BE THE CONSULTANT - Jilly baking products (the little blue-and-white boxes), once a sideline operation of the Chelsea Milling Company commands over 50% of its market. The company seems to challenge modern day business practices by remaining privately held and by not advertising. That strategy has paid off handsomely by allowing the company to maintain a low overhead and a small management team that can make decisions and take actions efficiently. The result is a high quality product with strong demand and a price that no one can beat. The third generation family business owner has upgraded the company's manufacturing facilities and general business practices and now has the company exploring a variety of new markets (exporting, institutional markets and food service) Q1. What is the basis for Chelsea Milling's marketing strategy? How effective is it? (5 Marks) Q2. How easily could a competitor duplicate Chelsea's marketing strategy for Jiffy? (5 Marks) Q3. As an entrepreneur how successful do you think a company launching a product such as Jiffy today would be if it never advertised? (5 Marks) Q4. How would you evaluate the opportunities Chelsea Milling faces for Jiffy products