Case Study - You currently work for a weather company who is about to rollout a new weather app for iOS and Android phones in the US and China. The company wants your input on the following:

• The key characteristics that the product needs to have in order to attract new users.
• What approaches should the company take to attract users
• Should those approaches be different for China than the US? If so how.
• What market research is needed to support this new product?
• How will the market research help?

ASSIGNMENT:

• Give your input for all the points mentioned in the background.
• State which groups within the organization that you partnered with to provide your input.
• State what assistance these groups gave to you that lead to your recommendations.
• Discuss the cultural differences that would affect your marketing recommendations for China verses the US.

• Use sources to aid you in understanding the cultural differences between the US & China (state the sources)
• Your point of view