CASE STUDY

You have been hired by Blacksmith Coffee Movement, as a strategy specialist to compile a report on specific elements regarding their current strategy, competitive environment and future directions.

Conduct research on Blacksmith Coffee Movement, using the following links:

- http://www.ciro.co.za/product/blacksmith-coffee-movement/

- http://www.cirocoffeeboutique.co.za/brands/blacksmith

- http://www.reallifemagazine.co.za/career-focussed-blacksmith-coffee-movement/

- http://www.finebrands.co.bw/blacksmith/

- http://www.coffeemagazine.co.za/blog/1/3744/an-interview-with-the-champ-johnson-sehoro

Compile a strategic report for Blacksmith Coffee Movement on how they can approach the following topics:

TOPIC C: BLACKSMITH COFFEE MOVEMENT'S FUTURE DIRECTIONS

Factors that determine strategy

1. Demand Factors:

2. Competitive Factors:

3. Environmental Factors:

4. Company Factors:

5. Risk Factors:

- Formulate some guidelines Blacksmith Coffee Movement can use for future strategic planning, based on the factors that determine strategy.

- Subsequently explain to Blacksmith Coffee Movement how they can apply these sources.

- The practical discussion should clearly show understanding.

- Discussion should be clearly applied to the case study.

- At least two viewpoints per factor provided.