Case Study-Class Group Work Ahmed, a final year BA (Hons) student in Business and Management, was now three weeks into his research methods module. The first part of the module had examined research philosophy and introduced the undergraduate research project. Although Abdulla had enjoyed earlier modules covering all areas of business, he was finding it difficult to see how studying research methods would benefit his aspirations of becoming an Advertising Director. Case study questions 1. How would you convince Ahmed of the value attached to studying research methods? Group Exercise 1 List and label the variables in the following situation. Explain the relationships among the variables and diagram them. The manager of Haines Company observes that the morale of employees in her company is low. She thinks that if their working conditions are improved, pay scales raised, and the vacation benefits made attractive, the morale will be boosted. She doubts, however, if an increase of pay scales would raise the morale of all employees. Her conjecture is that those that have supplemental incomes will just not be turned onl by higher pay, and only those without side incomes will be happy with increased pay with resultant boost of morale