Case Study.

Ahmed, a final year BA (Hons) student in Business and Management, was now three weeks into his research methods module. The first part of the module had examined research philosophy and introduced the undergraduate research project. Although Abdulla had enjoyed earlier modules covering all areas of business, he was finding it difficult to see how studying research methods would benefit his aspirations of becoming an Advertising Director.

Case study questions

1. How would you convince Ahmed of the value attached to studying research methods?