Question: Case Summary: Our team implemented a Niche Differentiation strategy that concentrates on the high technology segments. In building our competitive advantage with products of superior

Case Summary: Our team implemented a Niche Differentiation strategy that concentrates on the high technology segments. In building our competitive advantage with products of superior quality, reliability, and efficiency, we distinguish ourselves from the competitors by offering more value to the customers and by giving customers what they want.

How could a marketing strategy be implemented with the above motto

Should profits increase?

Should stock price increase?

Should contribution margin increase?

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