Case: There are two companies A and B operating in the industry of producing smart phones. Both companies have the same size in terms of last year's annual volume of sales (= revenue) and number of employees. Nevertheless, company A is selling 20% more mobile phones this year than last year, where company B is only selling 4% more than last year. 2. Another reason for the different numbers in sales, could be different strategies. Using Porter's generic strategies, discuss which company is probably following which strategy. While doing that, explain the two different strategies of your choice and describe the risks that are linked to each strategy according. (10 Points) 3 15 Initiatives 16 Perspective Financial 4 5 6 1 7 8 9 10 2 11 12 13 14