Case: There are two companies A and B operating in the industry of producing smart phones. Both companies have the same size in terms of last year's annual volume of sales (= revenue) and number of employees. Nevertheless, company A is selling 20% more mobile phones this year than last year, where company B is only selling 4% more than last year. 2 3 15 Initiatives 16 Perspective Financial 4 5 6 1 7 8 9 10 11 12 13 14 3. Regarding the table: Company A is working with a balanced Scorecard. Their mission statement is "We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society." Sadly, company A did not finish the BSC for the next period. Can you help? Which words are missing in the cells with the numbers 1-6? (3 Points) 4. Regarding the table: Give one example for each cell with the number 7-16. (15 Points) 5. Which of your measures (regarding the cells number 11-14 in the table) are leading measures, which ones are lagging measures? If you chose only lagging measures, turn one lagging measure into a leading measure. (6 Points) This was originally a mission statement of technology provider in 1990, who belongs nowadays to the worldwide biggest smart phone producers