CASE: your company, after conducting a market study, is developing a new product, which is a door for dogs in a Latin American country where its use is not common.

a) Identify and describe the product, service or lines of products or services to be analyzed. It must clearly detail the product or service to be offered, what it is, what it is for, how it works, etc.

b). Identify customer segments and competitors.

Identification of main customer segments and purchase motivations:

Identification of the main competitors and their products.

\begin{tabular}{|l|l|} \hline customer segments & Purchase Motivations Why would they buy your product? \\ \hline & \\ \hline & \\ \hline & \\ \hline \end{tabular}