CASE: your company, after conducting a market study, is developing a new product, which is a door for dogs in a Latin American country where its use is not common.

a) Identify critical dimensions of the product/service to be analyzed from the perspective of influencing the customer's purchase decision. Define 5 relevant performance parameters of the product/service such as: functional performance, acquisition cost, ease of use, operating cost, reliability, warranty, service, system compatibility. Set specific measures for each dimension.

b) For each selected parameter, justify in no more than two lines why it is important to customers.

\begin{tabular}{|l|l|l|} \hline Performance Parameter & Specific Measure & Measurement \\ \hline & & \\ \hline & & \\ \hline & & \\ \hline \end{tabular} \begin{tabular}{|l|l|} \hline Performance Parameter & iustification \\ \hline & \\ \hline & \\ \hline & \\ \hline & \\ \hline & \\ \hline \end{tabular}