Question: (Case-let) Read the case below and then answer the questions. 10 Marks TOYSHUS CLOSINGE Toys R us is an American toy manufacturing and selling since

(Case-let) Read the case below and then answer the questions. 10 Marks TOYSHUS CLOSINGE Toys R us is an American toy manufacturing and selling since 1950s. The company was magical place for that generation where kids bought toys like Barbie and Disney princesses...etc. Unfortunately, the toy giant company filed for bankruptcy in September 2017 after recording not so profitable sales season. Competitors like Wal-Mart, Target and other stores offered a lot of discounted toys online causing toys R us lots of loss in revenue. Brand loyalty of the kids and parents are to the toys like Barbie, Cars, Star Wars toys not to the seller of the toys which is the case of Toys R Us. Kids buy these toys from any shop that offer/sells the product. The company's pricing strategy was outdated too as it was expensive. On the other hand, kids nowadays are changing too as they download apps in less than 30 seconds and spend more time on online games. The shop once considered as a magical place now lacks the magic and drama factor. Kids prefer going to LEGO stores as they get to play with lego bricks rather Toys R Us stores which displays toys only Assume you are the marketing manager of Tays R Us. Develop a promotional mix for the company to attract kids. (8 Marks) 0 2 A BI

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