CASESTUDY

This case study uses a three$-$year planning timetable for one citywide conference. The meeting planning cycle is continuous, and it is important to understand that two of the key skills an event professional must possess are the abilities to organize and to multitask. Event professionals typically work on three to five meetings or events simultaneously, each in different stages of development.

As you review the budget portion of the case study, it is important to understand that many variables, including the time of year the meeting is held, the planner's ability to negotiate, the value of the business to the facility, and the trade$-$offs, will affect the budget. This budget is broad and was created to highlight the many details the planner must consider.