Catagory Year 1 Pre-Launch R&D $600,000.00 Advertising $6,380,000.00 Trade Promotions $8,150,000.00 Units $5,887,704.27 Nature Price $4.45 Cost/Unit $3.63 6. For us to have a contribution margin of approximately $6 million in the first year, what should the price be? (Assume the retailer margin is still 30% and variable costs are $3.63)

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To calculate the price required to achieve a contribution margin of approximately 6 million in the f... View the full answer