Question: Cataract surgery is common, particularly for those over 6 0 , and is relatively routine today. An intraocular lens ( or IOL ) is a

Cataract surgery is common, particularly for those over 60, and is relatively routine today. An intraocular lens (or IOL) is a tiny artificial lens for the eye. It replaces the eyes native lens, which is removed during cataract surgery. Patients can choose several IOL choices (listed in cost from lowest to highest) to treat additional (chronic but not severe) vision impairments as a part of cataract surgery based on the severity of these conditions (i.e., astigmatism) and the price the patient is ready to spend to correct them. Most health plans do not cover advanced IOL alternatives. A research study in 2020 revealed four distinctive and unique broad categories of healthcare consumers.
Discuss the following
1. Should various promotional and personal messages (i.e., benefits and hazards) be offered as part of product training by the IOL producer for the different groups as described above?
2. If so, provide examples.
 Cataract surgery is common, particularly for those over 60, and is

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