Question: Category Introduction: Nutritional Snack Bars Identification and Definition: Define the consumer product category ( e . g . , protein bars, snack bars ) .

Category Introduction: Nutritional Snack Bars
Identification and Definition:
Define the consumer product category (e.g., protein bars, snack bars).
Identify Mars as the apparent category leader.
Briefly describe Rx Bar, Cliff, and Quest.

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