Catering cannot be started until after the mailing campaigns (paper and email), radio and TV ads have run, and (for all 8 venues) takes 6 business days to finalize, with catering costs dependent on projected attendance. From historical data, catering costs are estimated to average $4,000 per venue. Agenda finalization requires contracting (for speakers, entertainment, etc.) and product promotion planning (displaying, demonstrating, giveaways, etc. of products). The contracting and promotion planning are both dependent on projected attendance. Contracting (for all 8 venues) takes 6 business days and the total costs are anticipated to be around $60,000 (which includes speaker fees). Total promotion planning duration is 10 business days (cost $35,000, which includes product giveaways)