Question: C.C.R.I.T. Logistics Solutions is a firm that includes Software Engineers, Web Application Developers, Desktop Application Developers and a logistics consultant, among other positions. The organization

C.C.R.I.T. Logistics Solutions is a firm that includes Software Engineers, Web Application Developers, Desktop Application Developers and a logistics consultant, among other positions. The organization will be providing IT solutions based on a logistics serviced framework. We reach out to small and medium-sized businesses, large corporations, government organizations that would be using our service management systems that has large modular systems such as inventory management and warehouse management that encompass all or most parts of a service-oriented organization.

For the market segmentation CCRIT will be using are Geographic and firmographic segmentation.

  • Define market segmentation
  • Say what the different type of market segmentations are
  • Describe the ones we are choosing (Geographic and Firmographic)
  • Reasons why we choose them


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Answer Market Segmentation Market segmentation is the process of dividing a broad target market into smaller more homogeneous groups of consumers or businesses with similar characteristics needs or be... View full answer

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