CDI's & BDI's Problem Set 2 You are the Marketing Director for Perrier Sparking Water and...

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CDI's & BDI's Problem Set 2 You are the Marketing Director for Perrier Sparking Water and have budgeted $10 million to be spent on advertising. You can choose one of four cities where sales are declining: Chicago, New York, Los Angeles, and Dallas. Using the information provided, calculate the CDI & BDI for all markets and select the city you want to invest in for Perrier. Explain your answer and show your calculations. Chicago: 2.86% of total U.S. population 3.00% of total Sparking Water sales 4.52% of Perrier's total U.S. sales New York: 4.65% of total U.S. population 1.5% of total Sparking Water sales 10% of Perrier's total U.S. sales Los Angeles: 3.22% of total U.S. population 8% of Sparking Water sales 3.7% of Perrier's total U.S. sales Dallas: 2.31% of total U.S. population 2.5% of total Sparking Water sales 3.15% of Perrier's total U.S. sales Chicago: CDI BDI = Los Angeles: CDI = BDI = New York: CDI BDI = = Dallas: CDI = BDI = Based on lecture, which markets would you choose to increase advertising in and why? CDI's & BDI's Problem Set 2 You are the Marketing Director for Perrier Sparking Water and have budgeted $10 million to be spent on advertising. You can choose one of four cities where sales are declining: Chicago, New York, Los Angeles, and Dallas. Using the information provided, calculate the CDI & BDI for all markets and select the city you want to invest in for Perrier. Explain your answer and show your calculations. Chicago: 2.86% of total U.S. population 3.00% of total Sparking Water sales 4.52% of Perrier's total U.S. sales New York: 4.65% of total U.S. population 1.5% of total Sparking Water sales 10% of Perrier's total U.S. sales Los Angeles: 3.22% of total U.S. population 8% of Sparking Water sales 3.7% of Perrier's total U.S. sales Dallas: 2.31% of total U.S. population 2.5% of total Sparking Water sales 3.15% of Perrier's total U.S. sales Chicago: CDI BDI = Los Angeles: CDI = BDI = New York: CDI BDI = = Dallas: CDI = BDI = Based on lecture, which markets would you choose to increase advertising in and why?

Answer rating: 100% (QA)

To calculate the Category Development Index CDI and Brand Development Index BDI for each city well u... View the full answer