Cedric is checking out at the grocery store with his weekly meals. There are three

people in from of him, so he scans the magazine racks next to him. He sees the gum

and cancy bars next to the magaznes and remembers that he has run out of his favonte

gum, Big Red. There are a vanety of other gums he could buy, but Cedric likes the

intense cinnamon fliwor of Big Red. He grabs a couple of packs of Big Red and

purchases them wth his cther items. The Big Red markebing team has met Cedric's

needs and wants and provided a conventent way for him to enact which part of the

consumer becision$-$making process?

searching for information

the purchase decision

evaluating aliematives