Cell phone plans - Value added decision making for managers.

a) Identify a list of measures to be used to compare cell phone plans from more than one service provider.

b) Gather data for three different cell phone plans. Include at least one non numeric measure.

c) Assign weights to the various measures.

d) Assign a utility function to the non numeric measure.

d) Assign a utility function to the non numeric measure.

Its the complete question as given in the book. And it is complete.

So stop saying question is incomplete if you dont know the answer.

Its from book Value Added Decision Making for Managers by kenneth Chelst Chapter 5