Question: Exercise 6.3 Cell phone plans: (see Exercise 5.8) Create objectives and measures to be used in evaluating cell phone plans from multiple providers. Gather data

Exercise 6.3

Cell phone plans: (see Exercise 5.8) Create objectives and measures to be used in evaluating cell phone plans from multiple providers. Gather data for various cell phone plans. Determine the range for each measure. Use the SMART method to assign weights to each measure.

a. Determine the optimal decision using Logical Decisions software. b. Determine the sensitivity of the optimal decision to weights assigned to the two highest weighted measures.

c. Create a stacked bar chart and describe the strengths and weaknesses of the various alternatives d. Create a pair-wise comparison chart of the two best alternatives. e. Create a hybrid solution that improves performance on one or more highly weighted measures of the best or second best alternatives. Increase the cost of that alternative to reflect the improved performance. How does this new alternative compare with the best cell phone on the original list?

Things needed to help answer this

1. Value-Added Decision Making for Managers, Chelst K, and Canbolat Y. B., CRC Press, 2012.

2. Logical Decisions for Windows (LDW).

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