CEO:

$1$ like the idea of developing this app in$-$house. Let's talk about who we want to assign to the team for this project. You've got the HR expertise. But who should take charge of converting your ideas into a workable design?

You:

Im thinking Natalie can take point on this. She's got a select background and helped with this kind of thing at her prior company where she developed the initial design for some bookkeeping software.