CEO James Quincey knew he needed to transform Coca$-$Cola Corporation from a carbonated

soft drink company to a total beverage company to grow in the next century. He made it clear to

the employees when he

Correct Answer

changed the dress code to casual dress.

gave $$100,000$ incentives to employees who had innovative new beverage ideas.

carried a Dasani into a town hall, and told employees $"$It is ok if your favorite beverage is not red Coke".

spearheaded the purchase of a UK$-$based coffee company, Costa Coffee.