Question $3$

CEO James Quincey knew he needed to transform Coca$-$Cola Corporation from a

carbonated soft drink company to a total beverage company to grow in the next century. He

made it clear to the employees when he

gave $$100,000$ incentives to employees who had innovative new beverage ideas.

carried a Dasani into a town hall, and told employees $"$It is ok if your favorite beverage is not red

Coke".

changed the dress code to casual dress.

spearheaded the purchase of a UK$-$based coffee company, Costa Coffee.