CH $10$ Q $1$ In addition to posts from friends and paid$-$for advertisements, what other types of content are found in a Facebook News Feed $($though with much lower frequency$)?$

Question $1$ options:

Activity from Facebook Groups the user has joined

Actions from friends

Posts from pages Liked by the user

All of the above

Question $2(1$ point$)$

CH $10$ Q $2$ The purpose of hashtags is to:

Question $2$ options:

Make X posts searchable

Add humorous commentary to a post

Exceed the $280-$character limit

Replace the need for images

Question $3(1$ point$)$

CH $10$ Q $3$ On Facebook, custom audiences allows advertisers to:

Question $3$ options:

Create target audiences from the typical targeting methods and then save these audiences as a custom audience

Use demographics in combination with interests to customize their audience targeting

Customize the ad content to match each user's interests

Upload email addresses of current customers and target users with similar characteristics

Question $4(1$ point$)$

CH $10$ Q $4$ Which type of YouTube ad lasts exactly six seconds?

Question $4$ options:

Overlay ads

Bumper ads

Skippable video ads

Long, non$-$skippable video ads

Question $5(1$ point$)$

CH $10$ Q $5$ Which platform has an advertisement type that is most similar to email marketing?

Question $5$ options:

Pinterest

LinkedIn

Snapchat

X

Question $6(1$ point$)$

CH $10$ Q $6$ card: a collection of $($or posts$)$ on Pinterest

Question $6$ options:

True

False

Question $7(1$ point$)$

CH $10$ Q $7$ influencer marketing: the targeting of key influencers in the hopes that gaining the loyalty of these key influencers will increase demand from others

Question $7$ options:

True

False

Question $8(3$ points$)$

Ch $10$ Q$8$ Part a$)$ Facebook algorithm is based in five rules, name and decribe each one. Part b what are the two types of content posted in this platform?

Question $8$ options:

CHAPTER ELEVEN

Question $9(1$ point$)$

CH $11$ Q $1$ A company like Apple generates so much online commentary that it would be too labor$-$intensive to monitor it all. But Apple still wants to be on the lookout for negative press. It should therefore:

Question $9$ options:

Monitor blogs only and ignore news sites, discussion forums, etc.

Examine Google Alerts once per month

Actively monitor crucial alerts like "Apple $+$ fraud" and "Apple $+$ scam"

Look at $10$ randomly selected results from Google Alerts per day

Question $10(1$ point$)$

CH $11$ Q $2$ How many responses are optimal for negative reports on scam reporting websites?

Question $10$ options:

$0$

$1$

$2$

$3$ or more

Question $11(1$ point$)$

CH $11$ Q $3$ Who is liable when false information is posted online?

Question $11$ options:

The web hosting company that maintains the website's servers

The company that maintains the website on which the false information is posted

Practically nobody

Google and any other search engine that links to the false information

Question $12(1$ point$)$

CH $11$ Q $4$ A nonprofit organization has generated a following of people who have created websites about the organization. Most of these sites are positively$-$inclined toward the organization; only a few are negative. The organization begins to buy up some of these sites $($mostly the positive sites$)$ and redirecting these URLs to their own home URL. What is the downside of this strategy?

Question $12$ options:

Redirecting the URLs to the nonprofit organization's URL will weaken the organization's URL and prevent it from ranking well on search engines

By redirecting the URLs, those URLs will no longer rank independently on search engines, moving other $($potentially negative$)$ sites up higher in the rankings

Redirecting websites is never a good idea, because it creates extra copies of content that damage search engine rankings

Search engines view redirects with suspicion, and having multiple redirects could generate a manual penalty from Google

Question $13(1$ point$)$

CH $11$ Q $5$ A company like Apple generates so much online commentary that it would be too labor$-$intensive to monitor it all. But Apple still wants to be on the lookout for negative press. It should therefore:

Question $13$ options:

Monitor blogs only and ignore news sites, discussion forums, etc.

Examine Google Alerts once per month

Actively monitor crucial alerts like "Apple $+$ fraud" and "Apple $+$ scam"

Look at $10$ randomly selected results from Google Alerts per day

Question $14(1$ point$)$

CH $11$ Q $6$ Online reputation management $($ORM$)$: the practice of promoting a positive company image online by increasing the viability of positive information emphazising negative information

Question $14$ options:

True

False

Question $15(1$ point$)$

CH$11$ Q $7$ Google alerts offers a tool that monitors online conversations, one main disavantage is its cost

Question $15$ options:

True

False

Question $16(3$ points$)$CH $10$ Q $1$ In addition to posts from friends and paid$-$for advertisements, what other types of content are found in a Facebook News Feed $($though with much lower frequency$)?$

Question $1$ option