$($Ch $13-16)$

Landon, a marketing manager for Siegal Home Renovations, is discouraged with the way his organization markets its services. Currently Siegal Renovations utilizes a strategy aimed toward the largest possible number of people. The company also relies heavily on television advertising. Landon protests to management that the company is not listening to its customers and is in danger of losing many of them to firms that create a personal dialogue with their buyers. What does Siegal Home Renovations currently practice?