Ch. 1 READING QUESTION #3 Ch. 1, 3b) In both the textbook and in the last line of Solomon's 'Consumer Behavior in the New Normal,' the author claims as his mantra: 'We don't buy products because of what they do. We buy them because of what they mean' (pp. 16-17). How do you think this claim is related to the title of the chapter that associates consumer behavior with all three of the following: buying, having, and being? What would be two or more examples to support this claim from either your own consumption behavior in the last year (or that you have observed in others)? What would either Veblen or Galloway say on this point? Would they tend to agree or disagree with Solomon? What would be the strongest critique one could give to challenge Solomon, Veblen, and/or Galloway that we actually buy products more for what they do than for what they mean? How might they reply? Should we be convinced by their reply? Explain.