Question: Ch. 1 READING QUESTION #3 Ch. 1, 3b)In both the textbook and in the last line of Solomon's 'Consumer Behavior in the New Normal,' the

Ch. 1 READING QUESTION #3

Ch. 1, 3b)In both the textbook and in the last line of Solomon's 'Consumer Behavior in the New Normal,' the author claims as his mantra: 'We don't buy products because of what they do. We buy them because of what they mean' (pp. 16-17). Based on anything in the first chapter content or the New Normal article, what would be some examples to support this claim of his? Do you think he is right in this claim? Why or why not? What would be the strongest critique one could give to challenge him that we actually buy products more for what they do than for what they mean? How might he reply? Should we be convinced by his reply?

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