Question: Ch 17 - 2 What website characteristics could online retailers use to enhance the probability of purchase among individuals who visit their website? Describe each

Ch 17 - 2

What website characteristics could online retailers use to enhance the probability of purchase among individuals who visit their website? Describe each factor in terms of how it should be used, and describe its intended effect on the consumer for the following products:

- Dorm furniture from Target.com

- Microwave from Lowes.com

- Backpack from REI.com

- Cosmetics from ulta.com

- Vacuum from amazon.com

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