Question: Company- Whitbread plc MARKETING POSITIONING Conduct positioning analysis by creating 3 unique perceptual maps. Your maps should include your company and 3-5 competitors. Two of

Company- Whitbread plc

MARKETING POSITIONING

Conduct positioning analysis by creating 3 unique perceptual maps. Your maps should include your company and 3-5 competitors.

Two of the maps must have unique axes (different attributes on the x & y axis).

The third map can either be a combination of axes from the other maps or unique axes.

Create a compelling and properly written positioning statement. Make sure your benefits incude at least 1 functional and 1 emotional benefit.

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