CH5 - Product Design Across Down 1 The product lifecycle stage where competitors are established and the focus shifts to cost control 2 Cooperative agreements between firms who maintain their independence 4 Designing a product so that it will function properly, even if there are minor errors in its construction (2 words) 3 A planning matrix to relate customer "wants" to "how" the firm will meet those "wants" (3 words) 6 The ease with which a product can be made at low cost and with few mistakes 5 Design in which parts or components are subdivided so that they are easily interchanged or replaced (2 words) 7 Firms that establish joint ownership to pursue new products or markets (2 words)