Question: Ch8 Individual assignment McDonald's is a strong global brand, does their variety of food throughout the world help to strengthen or weaken their positioning and

Ch8 Individual assignment McDonald's is a strong global brand, does their variety of food throughout the world help to strengthen or weaken their positioning and brand image? Q1: From a cost and logistics perspective, would McDonald's prefer a standardized or localized menu across the world? Q2: What are the risks inherent in McDonald's trying to compete in local markets against local experts (For example, a Mexican menu item in Mexico?) Q3: What other product/menu ideas do you think that McDonald's could introduce? 1

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