Question: Channel analysis enables an analytics user to O find ways to shift paid traffic sources toward unpaid traffic sources conduct counterfactual analyses of the

Channel analysis enables an analytics user to O find ways to shift

Channel analysis enables an analytics user to O find ways to shift paid traffic sources toward unpaid traffic sources conduct counterfactual analyses of the effect of increased marketing investments in any channel O investigate which traffic source produced the best-quality traffic O determine which ad copy produced the highest click-through rate

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