Channel Design strategy - six-step framework

As per the six-step framework, the third step of designing a channel strategy is to benchmark existing channel capabilities and competitor channels. Considering the example of designing a channel strategy for OnePlus, which of the following would fall under step 3?

Identifying key tech features of the product

Conducting a thorough competitor analysis of competitor brands such as Apple and Samsung

Identifying the target audience better by creating customer segments

Ensuring channels do not overlap