Chapter $01$ Assignment: An Overview of Strategic Marketing

$24$ of $25$

Total points: $\frac{-}{25}$

Attempts left: $3$

Social media use has rapidly increased in the last $10$ years, with billions of users on various platforms. Younger users increasingly use social media for entertainment instead of television or movies. Older users increasingly use social media as a source of news instead of newspapers or radio. Social media companies utilize algorithms to serve up relevant content to users based on their past activity, such as pages they visit or interact with. At the same time, the collection of personal information has become a concern to legislators who have proposed laws to create a minimum age for social media use and regulations around how private data is used.

Refer to Scenario $1\mathrm{.}5.$ The shift towards using social media as a source of news and entertainment represents a shift in which force of the marketing environment?

Distribution

Sociocultural

Promotion