Chapter $01$ Assignment.

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Total points: $-\frac{-}{25}$

Refer to Scenario $1\mathrm{.}3.$ On your advice, Dylan decides to invest more in customer service training and hiring. Satisfaction increases, but not to the level Dylan thinks it should be$.$ He conducts a marketing research study and finds that while most consumers like the product many would like to see additional software available. However, what type of software customers want tends to vary by customer. Dylan has come to believe that customers just do not know how to assess value correctly. Dylan appears to believe that determining value is a$($n$)$ process, while in reality the process of assessing value is highly

rational; irrational

objective; subjective

irrational; rational

subjective; objective

complex; simple