Chapter $02$ Assignment: Planning, Implementing, and Evaluating Marketing Strategies

Total points: $\frac{22}{25}$

Attempts left: $2$

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It should specify a time frame for its achievement.

It should be measurable.

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It should be consistent with business$-$unit and corporate strategies.

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It should be comparable to rival firms.

It should be expressed in clear, simple terms. monitor the work of employees to make sure they are staying on track. What type of organization is Marty's company?

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