Chapter $03$ Assignment: The World Marketplace: Business without Borders

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Ji$-$woo works for the Korean branch of an international cosmetics company. He works with a team of market researchers in Korea, a country that leads the way in skincare trends, to learn about the most in$-$demand skincare products and ingredients. Twice a year, Jl$-$woo and his team present their findings to the company's product development teams in the United States and Europe so that they can $.$ develop new trends before the competition. This is an example of how a company can use international business to